DAT201 introduces students to basic and intermediate concepts of data analysis, performance metrics, and measurement used in business and digital marketing in Cambodia. Students will learn how to collect, organize, analyze, and interpret business data to support decision-making.
The course focuses on simple analytical tools, marketing metrics, and business performance indicators commonly used by Cambodian companies and SMEs. Students will also learn how to use basic tools such as Microsoft Excel, Google Sheets, and simple analytics dashboards to evaluate digital marketing and business performance.
This course emphasizes practical understanding rather than advanced statistical analysis, making it suitable for students with little or no background in data analytics.