IDM101 introduces undergraduate foundation year students to the fundamental principles and practices of digital marketing in today’s online business environment. The course covers key concepts such as social media marketing, search engine optimization (SEO), email campaigns, content creation, and digital advertising strategies. Students will learn to analyze online consumer behavior, develop marketing plans, and evaluate the effectiveness of digital campaigns. Through practical exercises, case studies, and interactive projects, students will cultivate the skills to create and manage digital marketing initiatives effectively, ethically, and strategically in real-world business contexts.