DMD103 introduces undergraduate foundation year students to the principles and practices of digital media creation and design. The course explores visual communication, design thinking, and digital tools used in producing multimedia content such as graphics, videos, and interactive media. Students will learn fundamental concepts of layout, color theory, typography, and composition while developing technical skills in popular design software. Through hands-on projects and creative exercises, students will gain the ability to design effective and engaging digital content for academic, professional, and creative purposes.
BRS103 introduces undergraduate foundation year students to the fundamental principles and practices of branding in today’s competitive marketplace. The course explores how strong brands are created, managed, and sustained over time through strategic thinking and creative execution. Students will examine key concepts such as brand identity, positioning, equity, and storytelling, while analyzing real-world case studies from global and local brands. Emphasis is placed on understanding consumer perception, market differentiation, and the role of digital media in shaping brand experiences. Through lectures, discussions, and practical projects, students will develop the ability to design effective branding strategies that communicate value and build lasting connections with audiences.
PRM103 – Principle of Management introduces undergraduate foundation year students to the fundamental concepts, functions, and processes of management in modern organizations. The course explores key topics such as planning, organizing, leading, and controlling, along with the roles and responsibilities of managers in achieving organizational goals. Students will examine the evolution of management theories, decision-making practices, and effective leadership approaches in various business contexts. Through case studies, group discussions, and practical projects, students will develop essential managerial knowledge and problem-solving skills necessary for effective team coordination, organizational efficiency, and strategic thinking in real-world management settings.
MAF103 introduces undergraduate foundation year students to the core principles, concepts, and practices of marketing in contemporary business environments. The course explores topics such as market segmentation, consumer behavior, product development, pricing, distribution, and promotion strategies. Students will learn how organizations create value for customers and build strong brand relationships through effective marketing planning and decision-making. Through case studies, group discussions, and practical projects, students will develop foundational knowledge and analytical skills essential for understanding and applying marketing strategies in real-world contexts.
DES103 introduces undergraduate foundation year students to the fundamental concepts and methods of descriptive statistics used to summarize and interpret data. The course covers key topics such as data collection, organization, visualization, and numerical measures of central tendency and variability. Students will learn to represent data using tables, charts, and graphs, and to interpret statistical information for informed decision-making. Emphasis is placed on understanding how statistics are applied in various fields such as business, social sciences, and education. Through lectures, discussions, and hands-on exercises, students will develop practical skills in analyzing and presenting data accurately and effectively.