BRS103 introduces undergraduate foundation year students to the fundamental principles and practices of branding in today’s competitive marketplace. The course explores how strong brands are created, managed, and sustained over time through strategic thinking and creative execution. Students will examine key concepts such as brand identity, positioning, equity, and storytelling, while analyzing real-world case studies from global and local brands. Emphasis is placed on understanding consumer perception, market differentiation, and the role of digital media in shaping brand experiences. Through lectures, discussions, and practical projects, students will develop the ability to design effective branding strategies that communicate value and build lasting connections with audiences.
This course introduces students to the core principles, tools, and strategies of digital marketing. Students will explore Cambodia’s digital landscape and global trends, learn how to build a brand, map customer journeys, create content, use social media (especially Facebook), and plan digital ad campaigns. The course emphasizes practical application with hands-on projects, digital campaign planning, and strategic thinking tailored to modern marketing environments.
