Digital Media and Design is an undergraduate studio-based course that introduces students to the principles, processes, and production practices of contemporary visual communication across digital and print media. The course develops design as a problem-solving discipline through concept development, audience analysis, visual hierarchy, typography, color, layout, and composition.
Students work through applied topics including raster graphics, vector illustration, branding and identity, layout design, UI/UX fundamentals, photography, video editing, motion graphics, and AI-assisted design workflows. Emphasis is placed on creative thinking, professional execution, critique, and portfolio development.
BRS103 introduces undergraduate foundation year students to the fundamental principles and practices of branding in today’s competitive marketplace. The course explores how strong brands are created, managed, and sustained over time through strategic thinking and creative execution. Students will examine key concepts such as brand identity, positioning, equity, and storytelling, while analyzing real-world case studies from global and local brands. Emphasis is placed on understanding consumer perception, market differentiation, and the role of digital media in shaping brand experiences. Through lectures, discussions, and practical projects, students will develop the ability to design effective branding strategies that communicate value and build lasting connections with audiences.
This course introduces the fundamental concepts, strategies, and tools used in digital marketing. Students will explore how organizations use digital platforms such as social media, websites, search engines, email, and online advertising to reach and engage customers. The course emphasizes understanding the digital marketing ecosystem, online consumer behavior, and the role of data and analytics in marketing decisions. Through case studies, discussions, and practical projects, students will analyze digital marketing campaigns and design a basic digital marketing strategy for a product, brand, or startup.
